Six tips for investment writers
Working as a professional editor with investment writers, I frequently see writing that has grammatical errors, jargon, and issues with organization and flow. I’ve come up with six tips for investment professionals who want to improve their writing skills.
1. Write an intriguing headline. There are a lot of ways to do this: use numbers or data, convey a sense of urgency or scarcity, make the headline unique and useful to your audience, include a target keyword, and use interesting adjectives. Look at successful headlines. Which headlines are more likely to stand out for you?
2. Use correct grammar and punctuation. This is very important! Misspellings, usage, and punctuation errors can make you look unprofessional and distract your readers. And remember that spell checkers do not catch missing words, misused words, punctuation and grammar errors, and some misspellings, nor do they check that your writing is clear and coherent.
3. Avoid using jargon. This might be easier said than done. You can try printing out your writing and highlight every word that may not be understood from a general audience. You can also try looking up the jargon in a dictionary or glossary and then replace the jargon with words that the average Joe or Jane can understand.
4. Put yourself in the reader’s shoes. Is the information you have provided useful? Is it persuasive? Does it capture your attention?
5. Follow a clear structure. Outlining can really help to see if and how your ideas connect to each other or whether some points need more support.
6. Keep it concise, especially if you are writing any content that will be posted online. Online readers have short attention spans and quickly scan content while looking for useful information. There are a variety of methods, such as the inverted triangle or the F-shape, but I won't go into detail. Aim for shorter sentences and paragraphs (tip: you’ll see more white space, which is what scanners prefer).
Don’t feel like doing all of this work yourself? Contact me to discuss your project and how I can help.